Inventions, not innovations ◆ Build what doesn’t exist ◆ Edge over optimization ◆ 10x potential, not 10% better ◆ What customers can’t articulate yet ◆ Schleps that everyone walked past ◆ Pre-signal beats mainstream ◆ Inventions, not innovations ◆ Build what doesn’t exist ◆ Edge over optimization ◆ 10x potential, not 10% better ◆ What customers can’t articulate yet ◆ Schleps that everyone walked past ◆ Pre-signal beats mainstream ◆